Our goal is to have the healthiest customers in the hair salon sector. As a partner of professional hair stylists, we feel it’s our responsibility to ensure that hair stylists aren’t worn down by their work. However, the work of the hair stylist is often both physically and mentally straining. Professional hair stylists play a key role in enabling the good hair days of their customers. We work to ensure that hair stylists can make their customers feel gorgeous just as they are, regardless of hair type. In 2022, we launched the Four Reasons Professional Shots hair care service for all hair types, as well as 16 new Four Reasons products based on the wishes of our customers. We are developing products and services that provide better hair days for more diverse range of hair types. We want to make you feel gorgeous just the way you are. Instead of being part of the problem to which our industry has undoubtedly contributed, we want to be part of the solution. As a beauty business operator, we are particularly concerned about the social pressure experienced by young adults concerning their looks. The UN’s health and well-being goals state that promoting mental well-being can prevent many other serious noncommunicable diseases. Mental health issues are one of the most serious problems of our time. Take example and stop for a moment to think what was great in the past year: what did you accomplish, what made you glow? #4 Did you know that cleanse and care products manufactured in Finland are manufactured by using renewable energy or that our packaging is 100 % recyclable when empty? BTW, all Four Reasons products are 100 % vegan. #3 eNPS 30 – a promoter score given by our staff is considered excellent! Of course we want to aim higher but we can proudly present that according to our staff, one of our strengths is a working environment where you can be yourself. In addition the transition to the use of recycled aluminium in the Four Reasons Optima colour tubes has started! #2 41% of the plastic packaging of sold Four Reasons products was made of recycled plastic or bio-based plastic. With the help of the campaign, we wanted to expand the representation in beauty industry advertising by highlighting not only gorgeous hair, but also the inspiring stories behind it. #1 In 2022 the ‘Stories behind hair’ campaign celebrated everyone’s individual beauty with the goal of making everyone feel gorgeous the way they are. Even though it is life-long learning process to build as environmentally friendly business as possible, it never hurts to take a moment to celebrate what you’ve accomplished so far (and then continue working towards our objectives). Yes, the grass is actually greener on this side.
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